About GIOTTO
Giotto has been inspiring creativity for nearly a century. Founded in 1920 as part of the Italian company F.I.L.A. (Fabbrica Italiana Lapis ed Affini), Giotto began as a line of high-quality coloured crayons. From the outset, the brand focused on providing safe, reliable, and vibrant materials that could bring ideas to life for children and budding artists alike. By the 1930s, Giotto had expanded into watercolours and other creative media, establishing a reputation for quality and innovation that continues to this day.
Giotto is also committed to education and supporting creativity in schools. Through partnerships, workshops, and teacher resources, Giotto provides tools and inspiration to help educators integrate art into learning, encouraging self-expression, problem-solving, and confidence in students. From classroom activities to home projects, Giotto’s products and initiatives aim to make creativity accessible, enjoyable, and impactful.
Over the decades, Giotto has broadened its product range to meet the evolving needs of young artists. Today, the brand offers a complete suite of creative tools, including crayons, coloured pencils, markers, felt-tip pens, watercolours, tempera paints, chalks, modelling clay, and accessories for craft and school projects. Specialised lines for toddlers and early learners ensure that children of all ages can explore creativity in a safe and engaging way.
As part of the global F.I.L.A. Group, Giotto combines nearly a century of Italian expertise with an international presence, bringing high-quality art supplies and educational support to artists and students across the UK. The brand remains dedicated to nurturing imagination, skill, and curiosity, helping every young artist discover the joy of creative expression.
